Aweber Review – List Management and Email Autoresponder

by Mike on June 15, 2010


In today’s post I’m going to tell you about my experiences with Aweber’s autoresponder/email marketing service.

What is Aweber?

Aweber is a popular email list management and autoresponder tool used by bloggers, business owners, and internet marketers. It allows you to build a list of subscribers, send out an email newsletter, and create an unlimited number of email marketing campaigns using autoresponders so you can send out a series of messages automatically while you lay in the sun sipping cocktails.

I use Aweber on this blog and on another site I own, and I have several ideas on how I can make money with Aweber in the future (I smell a new series of posts in the near future).

Why did I choose Aweber?

I first signed up with Aweber a couple of years ago when I was running a site selling Private Label Rights articles with a little ghostwriting mixed in.  I needed a way to keep in touch with customers and prospects…to announce new article packs were available, to offer discounts, and to just to remind them I existed.

When I first realized I need a list management/email newsletter tool I went to various online marketing forums and dug through old threads to see what users had to say. I posted questions asking which was the best option available and why. And then I signed up to a bunch of newsletters to see which service people were actually using.

It didn’t take me long to realize Aweber was the way to go…

  • Delivery rates are higher than other providers. What’s the point of having a list of subscribers if they never get your emails?
  • Aweber’s double opt-in requirement offers protection against CAN-SPAM complaints.
  • Tons of features and templates to customize your newsletter.
  • Awesome training tools including a knowledge base system and live webinar tutorials.
  • Killer support including real people by phone, email, and live chat.
  • Integration with Twitter and Facebook so all blog posts can be automatically posted on both sites.

How I’ve used Aweber so far

As I mentioned above, I first signed up with Aweber so I can keep in touch with people who purchased my PLR article packages. I haven’t updated that site in ages and it has suffered mightily from lack of attention. I might go back and start releasing new packs and building it up again, but right now I just don’t have the time.

I also created a new Aweber list so I can build a database of subsribers to this blog.  Notice the big box on top of my navbars asking for your name and email?  That’s an Aweber web form designed to attract subscribers. Actually, you might see 2 different boxes if you visit often. I’m split-testing (one of the cool features I told you about) a couple of different options to see which gets better results.

When you subscribe using that box you’ll automatically receive email updates whenever I post a new article on this blog.

Now I know what you bloggers are thinking…why not just use Feedburner? They offer email subscriptions and they are free.

Well actually I DO offer Feedburner email subscriptions as an option. But emailing new blog posts is about all Feedburner is good at and I need more than that. With Aweber I can also send off “broadcast messages” which are basically one off emails to subscribers only. In the future I plan to hold contests, giveaways, and other cool stuff strictly for email subscribers.  I can also offer premium content and free reports to subscribers so they know how much I value them.  (I also need to create some kind of free report to entice people to subscribe.)

What do I plan to do with Aweber next?

The same thing we do every night Pinky…try to take over the world!

Just kidding…right now I want to concentrate on building up this blog and making it a “go to” place for people looking for personal finance advice. Along with that I want to build up a list of loyal subscribers. So that’s number one on my list.

But I have other plans to make money with Aweber

1. I’m thinking of offering a series of short reports for sale. They would be priced cheap so everyone could afford them but contain enough useful information that they’d be worth many times what I’d charge. By overdelivering I could build a customer base and use Aweber to announce new reports.

2. I’m going to create a couple of short email courses where the main site would basically be a signup page for the free course. In addition to lots of great content there would be some affiliate links mixed in so I could cover the costs of hosting and hopefully make a little profit. The course would be delivered via email autoresponder so once I set it up it would be on autopilot. That’s passive income baby!

To learn more about how YOU can make money with Aweber click here right now.

{ 9 comments… read them below or add one }

Dennis Edell | Direct Sales Marketing June 16, 2010 at 4:29 pm

Good job bro. ;)
Dennis Edell | Direct Sales Marketing´s last blog ..6 Blogs – 6 Blog Themes. All the Same or All Different? It’s a Branding Issue…My ComLuv Profile

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Matt August 29, 2010 at 10:18 pm

I’ve been thinking about getting Aweber for a while, but I’m scared of monthly fees.

Have you actually used it for the email courses in point 2? It was one of the things I’ve been looking into, but I’m not sure about it yet.

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Mike August 30, 2010 at 2:00 pm

Hey Matt,

Yea, I actually set up a Debt Relief course that was laced with some affiliate links to generate revenue. I had just started to get some signups but I put it aside so I could start this blog instead. Like a dumbass I let the domain expire, but I plan to start up some kind of ecourse again.

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Matt August 30, 2010 at 10:14 pm

How did it work? I’d love to read some more posts on that, because I was really interested in doing that myself.
Matt´s last blog ..How to Camp like a ProMy ComLuv Profile

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Mike August 31, 2010 at 10:05 am

hey Matt, that’s a great idea! I’ll write up a post detailing how I did it step by step. I might even re-work it a bit and put it somewhere on this blog.

It would have worked but I didn’t promote it at all because I got distracted with other things. But if you already have a small following or if you’re willing to promote it via article marketing or some other means I think you can make a go of it because the startup cost is very low. All you really need is a small web site and an autoresponder like Aweber.

Barb Friedberg September 11, 2010 at 3:05 pm

Mike, You stated you are not a techy guy, yet you make it all sound very easy. I’m planning on using aweber when I launch my free eBook on investing in the next couple of weeks. Thanks for an interesting post.
Barb Friedberg´s last blog ..THE INVESTMENT ANSWER Behind the CoverMy ComLuv Profile

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Mike September 11, 2010 at 5:18 pm

Hey Barb! There is a bit of a learning curve as you set up your first mailing list but they do a good job of guiding you step by step. If you run into any issues drop me a note and I’d be happy to help. :)

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Bruce October 11, 2010 at 1:13 pm

AWEBBER WILL NOT SUPPORT YOU!!!! A Webber has been a disaster for our business. We had CformsII on our website before starting with Awebber. Awebber forms did not look right on our website so we kept the CformsII on our site and sent the information from the Cforms to Awebber. Awebber did not like that and warned us we needed to change. We made the changes but without warning Awebber locked out our account. A potential called us to tell us they wanted what we sell but our forms do not work. Awebber had put up a very ugly, obnoxious page informing everyone we’ve been locked out. I’m sure it’s cost us customers. Awebber’s customer support has been callous and caviler and not helpful. STAY AWAY FROM AWEBBER IF YOU VALUE YOUR CUSTOMERS.

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Mike October 11, 2010 at 1:22 pm

hi Bruce,

Thanks for sharing your experience with Aweber. I’m not sure what CFormsII is but it sounds like it was against their terms? I’m sorry things didn’t work out for you with them but so far I’ve had no issues with their service.

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