The New Meadowlands Stadium (home to the NFL’s Giants and Jets franchises) is close to signing a naming rights deal with MetLife in which the insurance giant would pay about $17 million annually for the stadium to be renamed MetLife Stadium. And that’s not even all that much when you consider Citibank is paying the Mets $20 million annually…and Farmer’s Insurance is set to being paying $30 million a year in 2015 for a Los Angeles football stadium that doesn’t even have a team yet.
That got me thinking…instead of trying to find news ways to tax giant companies like these only to have their accountants find all sorts of loopholes to avoid paying, why not generate revenue by selling advertising space to them? There’s obviously big money in advertising and these companies have plenty to throw around.
Just think of the possibilities…
Disney’s Mount Rushmore
The GoDaddy Statue of Liberty
The Nike White House
Obviously, the Golden Gate Bridge could easily become the Golden Arches of McDonalds. And I bet Pfizer would love to use the Washington Monument to advertise Viagra!
Product placement deals would work too. Just imagine a strategically placed can of Coca Cola on the podium at each of President Obama’s speeches. And smaller advertisers could get in on the action too with briefcase ads plastered onto their favorite Senator. Rates depend on seniority and how many sub-committees each senator is appointed to.
What do you think? Where else can we squeeze some advertising to help pay down the US national debt?
loading...
{ 9 comments… read them below or add one }
How about Timex and Old Faithful?
It is pretty depressing to think of that happening, but it’s probably inevitable. But might as well have some fun with it:
“April 15th is the last day to file your Taco Bell Spicy Cheesy Burrito 1040 Tax Return!”
or something like that
I too think this is depressing. It would be great to leave history as it is. But nothing seems to stop marketers so….
Jo-Anne Fabrics Space Needle?
I would take this to an even bigger level. Microsoft High School. Proctor and Gamble Middle School. The Apple Atrium at the state capital. The AT&T Federal Courthouse.
The possibilities are endless. But it might be in bad taste to rename a Gulf Coast beach after BP.
This is similar to an idea I had in a post a couple years ago although I’m sure plenty of others thought of it before me. A couple of ideas I had in my post were the Washington(Mutual) Monument and the U.S. Capitol(One) building.
I also thought about the Federal government creating a national lottery that workers could put their money into it via their paychecks. Other successful self employed and retired people could pay into it also. Even just a couple of dollars each month would put a ton of money that could help reduce the debt. Around New Years time, the winner of the national lottery could be announced where they get the pot (maybe 10 million dollars) tax free.
At this point, ANYTHING is better than “The New Meadowlands Stadium.” Considering there wasn’t a OLD Meadowlands Stadium — it was Giants Stadium.
You’re right…The New Meadowlands just sounds ridiculous.
{ 4 trackbacks }