The New Meadowlands Stadium (home to the NFL’s Giants and Jets franchises) is close to signing a naming rights deal with MetLife in which the insurance giant would pay about $17 million annually for the stadium to be renamed MetLife Stadium. And that’s not even all that much when you consider Citibank is paying the Mets $20 million annually…and Farmer’s Insurance is set to being paying $30 million a year in 2015 for a Los Angeles football stadium that doesn’t even have a team yet.
That got me thinking…instead of trying to find news ways to tax giant companies like these only to have their accountants find all sorts of loopholes to avoid paying, why not generate revenue by selling advertising space to them? There’s obviously big money in advertising and these companies have plenty to throw around.
Just think of the possibilities…
Disney’s Mount Rushmore
The GoDaddy Statue of Liberty
The Nike White House
Obviously, the Golden Gate Bridge could easily become the Golden Arches of McDonalds. And I bet Pfizer would love to use the Washington Monument to advertise Viagra!
Product placement deals would work too. Just imagine a strategically placed can of Coca Cola on the podium at each of President Obama’s speeches. And smaller advertisers could get in on the action too with briefcase ads plastered onto their favorite Senator. Rates depend on seniority and how many sub-committees each senator is appointed to.
What do you think? Where else can we squeeze some advertising to help pay down the US national debt?