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How Much Would It Take For You To Sell Your Blog?

by Mike

To all my fellow bloggers out there…how much would it take for you to sell your blog?

The reason I’m asking is that I received an email from someone who wanted to buy Saving Money Today.  Don’t worry I have no plans to sell, especially for the low ball price this guy was offering.   But it did start me thinking.

What if someone came along and made a serious offer that was too good to pass up?   Everything has a price and even though I’m looking to build long-term streams of revenue with my sites, I’d be foolish not to listen to a legitimate offer.  A lump sum payout would let me pour money into some of my other sites and I could always start a new blog anyway (actually I’m already doing that, I’ve got the domain registered but no content up yet).

The tricky thing would be determining at what price I would let it go.  The bulk of my online income comes from this blog but I haven’t been tracking it closely enough to know exactly what the percentage is.  I really should start tracking revenue for each of my sites more carefully.

Another concern would be how to deal with advertisers who have prepaid months in advance.  If I sold this blog tomorrow, do those advertising deals go with it or do I refund the pro-rated portion to the advertiser and let them work out their own deal with the new owner?

Interesting things to think about.  I’m curious how other bloggers would deal with them.  Leave a comment and let me know your thoughts.

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{ 12 comments… read them below or add one }

cashflowmantra

I’m thinking you could have mine for a cool half million, but I might be willing to accept $450,000 if you caught me on a good day. Feel free to make an offer!

Reply

Mike

That’s a wee bit out of my price range at the moment, but I’ll keep it in mind. :)

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No Debt MBA

I ran the numbers on how far I am from paying for my whole MBA in cash (post coming soon) and found that depending on living expenses and how much I work this summer I’m $10-20k short. If someone wanted to buy my blog for that I’d sell – I’d finish my No Debt MBA goal! My blog doesn’t produce any money at this point so that’s not an issue for me.

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Krantcents

Please go ahead make me an offer! Understand it would have to be much higher than the market, since I am not interested in selling.

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Jenna, Adaptu Community Manager

How often do people buy other people’s blogs? Is that a common practice?

Reply

Mike

Sure it is. The buyer gets an already established presence instead of having to start from scratch. The Financial Blogger has discussed some sites he bought on his blog if you want to check it out.

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Money Beagle

I’ve seen some blogs change hands over the years, so it definitely happens. I just recently started monetizing Money Beagle, so it’s probably too early to even put a number, but I guess you’d have to look at your current cash flows, your expected cash flows, and how much it would take to sacrifice this.

As far as the advertisers, I would think that you would have to stipulate that any current advertisements would run to their expiration, and probably notify the advertisers as well.

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Evan

I have bought a total of 8 active personal finance blogs and can’t believe the extremes I get. Some I get a steal on, and others people are literally just stupid to believe their site is worth that much.

Just because a person loves their site and has a small stream of income a business it does not make (what up yoda).

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Mike

Wow you’ve bought 8 blogs? You’re building your own little Empire huh? I’d be interested in learning more about your experiences as I’m looking to expand and grow.

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Evan

No long term empire! But I could use some serfs hahah

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Moneycone

I’d say start by how much you earn every month on an average through your blog, factor in the growth rate and a projected growth rate for the next few years, put a price on each article by multiplying time spent on each article (rough estimate) with a rate per hour that you think is fair.

Now add up all your expenses related to promotion, hosting, tools, taxes etc since inception.

This is the absolute *minimum* you need to get to break even. This is the baseline.

Now determine a price for your ‘brand’ and add this up to the above figure for a reasonable estimate.

Whatever you decide, good luck! :)

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Kay Lynn @ Bucksome Boomer

I think there’s a price for everything since a person could always start another blog.

One of my friends who sold hers a year or so ago, started a new blog in another niche. I think you mentioned 3-4 x annual revenue in a previous article and I agree with that. I think current advertisements would run their course.

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